Promotional report campaign for DMO

Introduction The report was about a tourism promotion campaign that involved the reopening of the Africa Lion Safari performed by the Greater Western Sydney (GWS) tourism in Warragamba, Sydney in Australia achieved between 2008 and 2012.Advertising We will write a custom report sample on Promotional report campaign for DMO specifically for you for only $16.05 $11/page Learn More The GWS consisted of 14 local government areas (LGA) that comprised of Auburn council, Wallondilly Share, Camden Council, City of Pernith, City of Campbell town, City of Parramatta, City of Bankslown, City of Liverpool, City of Blue mountains, City of Holroyd, City of Fairfield and City of Hawkesbury. The GWS was estimated to have a population of1.9 million according to the 2006 census. The population covered a locality of over 9000km squared including residential, rural and industrial zones. As the marketing manager of the GWS tourism promotion team, I sent the campaign report t o the management team for its consent on the campaign ideas and expenditure. The marketing strategy comprised of the following subunits; brief discussion of the DMO campaign in terms of size, turnover, visitation, number and occupancy rates and data information, promotion in campaign strategy, target marked profile, competition and channels of distribution (Haney Perry,2004). Objectives To reopen the African Lion Safari in Warragamba. -To promote domestic tourism in Sydney. -To increase tourism by 10% annually. -To increase the GDP of Sydney by boosting tourism and hospitality. The DMO campaign The tourism promotion campaign was carried out in Sydney, New South Wales, Australia with the target population of 1.9 million individuals. The population comprised mostly of the working class. The employment concentration was in industrial and trade networks like the Parramatta Town Hall, Appian Way in Bankslown and the showground hall at Sydney Olympic Park. The chief tourist attraction it ems involved the Sydney Olympic Park, the Blue Mountains and the Western Sydney Parklands that contained sites like the Westfield Penrith, Westfield Parramatta, Eastern Creek Raceway and the Black Town Olympic Park. The campaign targeted a fraction of about 30% of the Australian $85 billion in GDP per annum contributed by the 14 LGA.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In this case, the African Lion Safari in Sydney focused on becoming the 3rd largest contributor to the Australian economy after Melbourne and the Sydney CBD. The campaign also targeted the University Western Sydney, University of Sydney Cumberland Campus and the Western Sydney institute of TAFE. Promotion campaign strategy The aim of the promotion was to recreate an African savanna within Sydney. The GWS team aimed at availing the African Lion Safari to the people of Sydney, an item they once enjoyed in 2001. The GWS had to make the people of Sydney enjoy what the people in Africa relish without their going to Africa (Lewis Roehrich, 2009). It was like bringing Africa to Sydney. The promotion strategy involved different measures with certain of them incorporating advertisements on social sites, promotional trade fairs and use of external links (Plunkett, 2008). The adverts were channeled through Face book, Tweeter and Friendster. The radio and television media houses were used in creating awareness on this great tourism initiative. The promotion campaign in terms of advertisement and awareness creation used about 1 billion Australian dollars. The channeling was not only for the people of Sydney but for the whole of Australia and the rest of the world. Target market The campaign targeted primarily the people of Western Sydney who were about 1.9 million in number. The region was believed to house 1 in every 11 Australians. The integration of events like the Rotary Observatory, Katromba Stamp Fair and the riverside theatre would ensure integration of local market in the campaign. The African Lion Safari project was able to provide a supplementary tourist resort for those who liked adventure and possessed interest in wildlife, especially the lion. The initiative was also able to target Australians who enjoyed tasty food ranging from African to Asian delicacies. The GWS was able to provide hospitable hotels and restaurants to complement the existing Chifley Hotel Penrith, St. Mary’s Park View Motel and the Grand Mercure Hills Lodge by availing better, convenient and comfortable facilities.Advertising We will write a custom report sample on Promotional report campaign for DMO specifically for you for only $16.05 $11/page Learn More Competition No business can sustain itself without competition and the Sydney tourism campaign for the African lion safaris faced a lot of competition. Competition ranged from hotels to tourist destinations. The major competitors in terms of hotels and motels included Windsor Motel, Windsor Terrace Motel, Crown Plaza Norwest Hotel, Sydney Gateway Holiday Park and the Chifley Hotel Eastern Creek. The hotels and motels were able to provide exquisite and luxurious facilities thus posing challenges for the campaign. The other tourist destinations included national parks like Cattail, Nattai, Blue Mountains, Yembo and Scheyville, University of Sydney, Sydney Superdome, and Sydney Aquatic Center, Sydney International Shooting Center, Liverpool CBD and the George’s river. The promotion succeeded by 55% in spite of competition. Channels of distribution The lions were acquired from Africa like in Kenya, DRC Congo and Uganda through the airline network. From the African savanna, the lions were carried by road to their respective airstrip (Barrow, 2005). On arrival in Australia, different modes of transport were used in transporting them. Road transport involved the Hills Motorway, South W estern Motorway, West Link, Great Western Highway and the Cumberland Highway. The railway line was also involved to a certain extent and especially in transporting the lions’ food. All the costs amounted to 5 billion Australian dollars. Communication objective The DMO situated in Sydney and the communication link involved the satellite system that was interlinked within Sydney like from the North Narembura and Antarmon to the south of Paddington and Woolharla. The communication objective of the campaign was to link all the regions, cities and towns within Sydney (Jeong Nor, 2007).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The communication networks like telephones and internet were necessary tools in creating awareness of the African lion safaris and attracting interest from all of Australia. All the costs of the communication initiative amounted to 3 billion Australian dollars. Promotion and media mixes In the promotion of the initiative, the GWS employed different techniques in creating awareness of the African Lion Safari in Sydney (Dumville, 2001). The aspects included advertisements, public relations, and direct customer promotions. The advertisements involved radio and television advertisements that were aimed at the regular radio listeners and TV fans (Fry, 2003). The public relations exercise was aimed at spreading information on the initiative between the GWS and the public. The organization employed topics of public interest to capture the attention of the public. The public relation activities exploited included conferences, press briefings and industrial awards (Saylor, 2012). Direct cust omer contact employed the use of posters, brochures and fliers stating the purpose of the initiative and its objective. This fact was to convince the immediate customers that they were also appreciated (Brown, 2001).The promotion of sales just like in advertisements used the media, face to face communication, telephone and posters in creating awareness. The media mix employed different media in promoting the campaign. The television houses, magazines, telephone directories, billboards and supermarket shopping carts were consolidated to facilitate the success of the campaign. In the midst of the advertisement or promotion, creative elements were integrated to enhance the campaign (Armstrong, 2002). The elements involved giving of discounts, offering of after sale services and provision of resource materials (Cohen, Wells, 2001). Discounts were offered to hotels and restaurants for regular customers, tour and parking fees. For instance, a 50% discount was offered to the first 100 tour ists both at domestic and international levels. The after sale services included servicing of the tourist vehicles, consultation services and rewards that ensured that any visitor was satisfied with the organization’s provisions (John, 2010). All these creative elements were reflected in the advertisement and promotion links enabling the visitors to have full information of what the initiative was all about. The promotion and advertisement cost about 10 billion Australian dollars. Key performance indicators (KPIs) The performance indicators were used to show the performance measurement in evaluating the success and achievement of the campaign. The following table shows the various indicators employed in the campaign. Indicator type performance Quantitative 10% of the total population of Sydney visited the African Lion Safari (i.e. 0.19 million) Qualitative 0.10 million of the 0.19 million visitors came from Sydney Leading A predictable 1.0 million was expected to hav e visited the African Lion Safari in 10 years Lagging The success of the campaign stood at 70% in the next 5 years Input A total of 36 billion Australian dollars were consumed in the project Process The campaign proved productive based on its power to target a large tourist market (0.19 million) Output A total of 50 million Australian dollars were accrued by the end of 2012 Practical The campaign necessitated the success of the promotion despite the competition by 55% Directional The GWS African Lion Safari improved with an estimated 10% increase in income annually Financial The financial prospects seemed promising with a 50 billion output in 2012 Budget Value in Australian dollars in billions Promotion and advertisement 10 Transport 5 Communication 3 Insurance 2 Hotels and restaurants 10 Tour guides and security 1 Others 5 Total 36 Media release Lions in Sydney 2nd March, 2008 The Greater Western Sydney Agency is reopening the African Lion Sa fari in Warragamba, Sydney ,in 2008. The initiative is to welcome both the local and foreign tourists to this great destination. An estimated 0.19 million visitors are expected. Be the first, and come in large numbers. Discounts will be given to the first 100 visitors in the day of opening i.e. 10th March, 2008. You can contact us by paying us a visit in Warragamba, New South Wales, Australia. Executive summary The promotion campaign was carried out between 2008 and 2012 to necessitate the reopening of the African Lion Safari in Warragamba, New South Wales, Australia. This initiative was engineered by the Greater Western Sydney (GWS) tourism unit and it brought together 14 LGA. The aim was to target 0.19 million visitors annually. The channels for distribution involved the road networks and the railway line which consumed a total of 5 billion Australian dollars. The communication links facilitated communication throughout the greater western region fetching visitors from Antarman, Narembura, Paddington and Woolharla. The promotion and media mixes were employed to improve the creativity in the campaign. The promotion was aimed at creating awareness on the various services and facilities to be enjoyed by the visitors. Sales promotions, direct customer contact, public relations and advertisements were part of the links employed. An estimated 10 billion Australian dollars were invested for the purpose of promotions and advertisements. Key performance indicators were used to assess and measure the performance of the campaign and the success of the initiative. The aim of the campaign was to rekindle the once thriving industry of the African Lion Safari. The industry was known to have attracted a total of 200,000 visitors annually. This aspect was marginally crucial towards Sydney’s GDP and revenue. A total of 0.19 million was expected. The industry was expected to enjoy global acceptance. Conclusion Following the indicators outlined in the report campaign, the project has proven to be successful in tourism and interests have been realized by the government, people of Sydney and the GWS. It has however been noted that challenges have strengthened the basis of the campaign and have helped in the creation of better policies and strategies towards a self-sustaining industry (Aaker McLoughlin, 2010). The inclusion of better, fairer and convenient infrastructure and utilities will ensure the existence of a trustworthy tourist venture like the Warragamba project in Sydney. I would advise the government to establish measures that can help in the recovery of ventures and enterprises that have been because of issues that can be addressed. References Aaker, A McLoughlin, D 2010,Strategic Market Management – Global Perspectives, John Wiley Sons Ltd,West Sussex. Armstrong, J 2002, The London Assurance Company and the Marine Insurance Market of the Eighteenth Century, Lengthen Press, London. Barrow, W 2005, Robert Bruce the Community of the Realm of Scotland (4th ed.), Edinburgh University Press, Edinburgh. Brown, D 2001, â€Å"Kenneth mac Alpin†. In M. Lynch. The Oxford Companion to Scottish History, Oxford University Press, Oxford. Cohen, D Wells,J 2001, The USA Patriot Act of 2001, Balancing Civil Liberties And National Security, ABC Clio Publishers, New York. Dumville, D 2001, â€Å"St Cathrà ³e of Metz and the Hagiography of Exoticism†. Irish Hagiography: Saints and Scholars, Four Courts Press, Dublin. Fry, B 2003, Mastering Public Administration; from Max Weber to Dwight Waldo, Chatham, Chatham House Publishers, Inc., New Jersey. Haney, D Perry, W 2004, International Business: Introduction and Essentials, Longman Press, London. Jeong, C Nor, F 2007, Principles of Public Administration: An Introduction, Karisma Publications, Kuala Lumpur. John, R 2010, Network Nation: Inventing American Telecommunications 520 pages; traces the evolution of the country’s telegraph and telephone networks, Harvard University Press, Harvard. Lewis, M Roehrich, J 2009, Contracts, Relationships and Integration: Scheduling, and Controlling, John Wiley Sons, New York City. Plunkett, J W 2008, Plunkett’s Telecommunications Industry Almanac Etisalat Financials, Choice Magazine, Houston. Saylor, M 2012, The Mobile Wave: How Mobile Intelligence Will Change Everything, Perseus Books/Vanguard Press, New York. This report on Promotional report campaign for DMO was written and submitted by user Bryant T. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The world of classical art Essay Example

The world of classical art Essay Example The world of classical art Essay The world of classical art Essay Essay Topic: Classical Orlando In a city known for artifice and family-friendly pleasure seeking, it seems to make sense that the world of classical art would collide with the world of the strangely fantastic.   While there are some that claim buildings such as the ones in Las Vegas, with its full-size replicas of pyramids and Venetian waterways, are devoid of artistic value or significance.   To a large degree, this perception is true, for there is little artistic value in simply copying the work of another for mass marketing purposes.   However, the building that houses Wonderworks in Orlando, Florida is far more than a mass marketed copy.   It is an original structure used to pique interest in science, and its building surely reflects its function.Walking down the tourist strip in Orlando is always an interesting thing to do, to see all the shops, restaurants, and various other attractions designed to pull the eye and the money of entertainment seekers.   While many think that Orlando is nothing but a n ode to Disney, the strip on International Drive is touristy, but largely free of the Disney magic.   However, there is a little magic on the strip, and it was on a trip down this stretch of artificial structures that I saw the most original structure of all in the form of the building created as the educational/recreational playground known as Wonderworks.Amongst the many other cookie-cutter tourist traps on the strip, Wonderworks sticks out like a sore, but highly interesting, thumb.   It is not meant to harmonize with its surroundings at all, but rather seeks to call attention to itself and the types of things that go on inside its walls.   The structure itself is situated right along the road, a multistory plantation-style white building, complete with four columns in the front and large arched windows.   It looks similar to the White House, and its tight symmetry suggests a heavy neoclassical influence.   A few special touches are the few palm trees positioned in the front and along the sides that give it a tropical feel so indicative of its Florida home, with all eyes drawn to the top of the building, which also just so happens to be its bottom.The building for Wonderworks is made to look like a giant colonial mansion dropped at a canted angle on top of a smaller, one-story brick warehouse from the 1930s.   The entrance to the main building is ground level, and cut into the top of the upside-down building.   Artistic embellishments such as cracks in the columns and the face of the building, along with a few feet of foundation at the top of the building make it seem as if it were just uprooted and slammed down.   The palm trees hang from this upside-down foundation, as well as lampposts near the upside-down door.   Real palm trees and manicured grass surround the entire structure, which faces one corner of the intersection, while the warehouse faces the other.   The fact that it is a perfectly normal-looking building that may be nothi ng more than a striking, old mansion on the strip is completely turned on its head, just like the building.   The result is something similar to the wonder that its name suggests, and the fact that it is so different is part of its disharmonious appeal.The nature of the Wonderworks building, as well as its location in the middle of tourist heaven, suggests that it was designed most likely by an anonymous designer working for a large firm sometime in the past few decades.   As there are a few other Wonderworks buildings scattered across the country, the design suggests that its form was consciously designed to echo the many scientific and interesting things that happened within its walls.   It is an example of form perfectly matching function, and makes the view question not only the creativity and architectural science that went into it, but also the line between art and homogenized culture.   Indeed, Wonderworks can be argued to be art or lowbrow entertainment, but the natu re of what it tries to accomplish can only be respected in its ideals, and therefore the building itself becomes far more credible and charming than any of the buildings by Vegas or Disney, as impressive as both locales are.Inside the Wonderworks building, there are many things, scientific and entertaining, that kids and adults will find interesting and educational.   The interior of the main building is also upside-down, and adds to the overall feeling of eccentricity and whimsy.   There are exhibits inside that allow a person to make giant bubbles, lay on a bed of nails, wear an astronaut suit, and scores of other interesting activities.   The unusual design of the building compliments perfectly its unique position the most offbeat attraction on the tourist strip, as well as the strange information it provides through its exhibits, like the number of teeth a mosquito has.   Though the building for Wonderworks was built in 1998, it recalls the classical style, and then turn s it upside-down in a post-modern way.   The fictional story behind the building is that it was once a top-secret lab from the Bermuda Triangle brought by a tornado to its final spot on top of the brick building.   While the story may be fictional, the impact the building has on those who see it is very real.Seeing the upside-down building immediately makes people feel happy when they see it, young and old, and it is difficult not to try to figure out exactly how they built it.   Because the attraction is in the middle of the touristiest part of Orlando, Florida, it is surrounded by a plethora of other attractions, including the many famous amusement parks only short drives down the highway.   However, the building for Wonderworks provides an experience that makes it one of the hidden gems of the area.   It is hard to visit Wonderworks and not come out feeling gratified that the day was spent exploring its interesting exhibits and architecture.Not only does the building in side and out echo its true purpose, but the nature of the building itself echoes its location in the middle of a city known for artifice, special effects, and entertainment.   But, still, Wonderworks manages to become something far more than another amusement for tourists, almost in the way a poem takes on different meanings to different readers.   Some may see it as an amusement park, a fake building, a mass-produced symbol of homogenized entertainment, while some may see it as an allegorical about American society.   And, even still, some may just see it as an interesting place to visit.

No Room for Snark

No Room for Snark Unless you are JA Konrath and your brand is snark, dont try to weave it into your writing persona. It will backfire. Someone will label you crass. Many will quit buying your work readers as well as editors. As an editor, pitches come to me in the guise of Sunday clothes and good manners, which is good. We should present our best self. However, the true person arises when I reject a pitch. Well, if this doesnt work, then what does? Just give me a subject and Ill write it if you dont like this. Why doesnt this work? Im most certain it fits your guidelines. Whatever. Screw you or Forget you or Fill-in-the-blank you. Do you discriminate against fill-in-the-blank? You are an elitist b-. While these writers may not have been memorable before, they become memorable after these remarks. It works the reverse as well. I listen at conferences, workshops, and events where names bigger than mine put on shows, shake hands, meet and greet the room and represent themselves to authors as well as each other. There are a few agents I would never pitch because Ive heard them make fun of their clients, the writers around them, even the speakers at the podium. Theres a big name in the publishing industry I heard making fun of someone on a panel for pretending to be an author. Many people forget that shy writers listen harder. You are a professional. Keep it professional. Yes, I know as well as anyone that some days you want to snap back and speak your mind. This newsletter is my outlet, and luckily I have a teeny bit of snark woven into my brand to give me room for release. But on someone elses blog? In an email? In front of people who buy my books, ask me to speak, or want to advertise with me? Never. Why slit my own throat? The publishing world is teeming with authors, writers and others climbing the ladder. Everyone is watching everyone else. What is she doing that works? What is he saying that you can take advantage of? How is she slipping up, and how is he making mistakes? Everyone is trying so hard. When the public is your client, you are on display. There are no soundproof rooms. So paint on that smile. Pull out your best behavior. Make anyone you meet happy to have met you. Why on earth would you ever be snarky to anyone in this business as you are fighting your way to publication?

An Analysis of Youth Voter Turnout in the UK Dissertation

An Analysis of Youth Voter Turnout in the UK - Dissertation Example In order to effectively interpret and analyse low voter turnout in Britain this dissertation draws on the voter surveys conducted by the, the Electoral Commission, British Election Study (BES) and Ipsos MORI before and after general elections and a number of empirical research studies conducted over time. Thus secondary sources are used because they provide a more realistic representation of youth voter turnout over a long period of time among a larger representative population sample using both quantitative and qualitative analyses. A single empirical study would only be able to cover a small population sample of voters in a single location, who may vote or not vote in upcoming elections. Secondary studies identify youth who failed to vote in past elections and trends indicating that young people are becoming increasingly alienated economically, socially and politically as well as generally disenchanted with democracy in Britain. Table of Contents Abstract 3 Table of Contents 4 Part I: Introduction to the Study 5 I.Introduction 5 II.Research Questions 6 IV.Significance of the Study 8 V.Research Methodology 8 VI.Organization of the Study 9 Part II: A Review of the Literature 10 I.Introduction 10 II.Evidence of Young Voter Turnout 10 A.Global Trends 10 B.Youth Voting Trends in Britain 13 III.Explaining the Youth Voter Turnout Downward Trajectory 14 IV. Previous Studies 18 Part IV: Young Voter Turnout Trends in Britain 21 Part V: Research Findings/Conclusion 24 Bibliography 27 Table of Figures Figure 1: Global Voter Turnout From 1945-2005.......................................................11 Figure 2: Voter Turnout by Age in 15 Western European Democracies.....................13 Figure 3: Nonvoters by Age Group from 1964-2005...................................................22 An Analysis of Youth Voter Turnout in the UK Part I: Introduction to the Study I. Introduction It is generally accepted that youth voter turnout in the UK is significantly lower than th e voter turnout for older cohorts (Parry, Moyser & Day, 1992; Heath & Park, 1997; Jowell & Park, 1998; Keaney & Rogers, 2006). Although voting trends in general are on the decline, younger voters’ turnout is declining at a more alarming rate than older voter turnout. A poll conducted by MORI in coordination with the Electoral Commission in 2001 concluded that 24% of voters between the age of 18 and 24 reported that they have never voted while only 6% reported having ever voted (Ipsos MORI, 2002). Another survey conducted in 2005 found that although 75% of register voters over the age of 65 voted, only 37% of younger voters voted (Keaney & Rogers, 2006). The British Election Study (1997) revealed that only 56% of young voters between the age of 18 and 24 turned out to vote in the British General Election in 1997. The British Election Study (2005) also reported that less that 48% of registered 18-24 year old voters turned up to vote in the 2005 British General Elections compare d to 75% of older voters. The Electoral Commission (2002) provides some insight into the declining trends among young voters in terms of voter turnout. Using data from an Ispos MORI survey, the Electoral Commission (2002) concluded that there were two primary factors influencing young voter

Currency Future Contracts Essay Example | Topics and Well Written Essays - 1000 words

Currency Future Contracts - Essay Example Some buyers and sellers of the instrument used it for speculation. The named instruments are not only used to hedge against unfavorable movements in the value of currency but also in other economic factors such as interest rate, exchange rates and natural calamities (CME group, n.d .). These contacts are reliant on some underlying assets thus are called the derivatives. First, swap is a derivative that involves an agreement between two or more traders to exchange the denomination of their cash flows. For instance, consider two investors from the US and the UK, who have invested in the local government securities. The two investors would agree that the US investor receives the cash flow of the UK investor, denominated in Sterling pound. The same would happen to the UK in investor. Secondly, an option is a contract that grants the buyer rights but not an obligation to participate in the contract, on maturity. On the other hand, the contract obliges the seller to participate when the co ntract matures. Thirdly, a forward is a contract between the counterparts to exchange currencies at a predetermined exchange rate. That is, the parties agree to exchange their currency at a given exchange rate agreed now, but during a future transaction, say after one year. Lastly, a future is a contract between parties to exchange currencies in the future, at a pre-determined rate. The nature of the contract is similar to that of forwards. The only difference is that futures are exchange traded whereas; the forwards are traded over the counter (CME group, n.d .). Have the current future prices fallen or risen? In the recent past, the currency future prices have demonstrated a downward trend. The reduction of the prices is said to have been caused by a high level of uncertainty about the future prices. Another reason for the fallen prices is the deteriorating US economy (CME group, n.d .). Types of exposures Most companies sign future contracts mainly to hedge against the unfavorabl e move of the exchange rates. A volatile exchange rate presents an environment that is too risky for businesses to operate. The risks are categorized into a transaction, operating and translation. A transactional exposure arises from the various trading activities that a company engages in. Globalization has made the world a small village where companies in the various parts of the world are well connected. The process of globalization has facilitated the sharing of resources between different companies. Businesses that operate in the international markets face greater risk of future price movements. This is because they borrow, lend and invest in those markets using foreign currencies. It is from the trading activities of a business that transactional risk arises. Secondly, operating risk is the adverse changes in a company’s revenue elements due to unfavorable movements in the currency prices. For instance, the prices of caterpillar tractors were at one time high in the int ernational market because the US$ gained more strength against other currencies. Other countries had to give up more of their currency in exchange for one dollar. This situation caused the tractors to be more expensive as compared to the competitor’s (Rheinla?nder & Sexton, 2011). During the period, the caterpillar company recorded lower sales due to the influence of the currency price fluctuations. Lastly,

Standard English Dialect Vs. Non Standard Dialect

Standard English Dialect Vs. Non Standard Dialect Standard English Dialect Vs. Non Standard Dialect for English Language Learners The United States is a culturally diverse nation. It is a country comprised of not only people of different ethnic backgrounds, but also with distinct dialects that are socially and ethnically related varieties of the same language. For example, there are those who speak English of upper-middle class New Yorkers and that of lower-class New Yorkers. Additionally, there are dialects that stem from different accents of people who immigrated into the country. Although most citizens of the United States speak with a dialect or accent, we tend to draw negative attention to those who speak differently than those who speak standard English (Parker Riley, 2010). This form of language is known as nonstandard English. For example, an educated person who commands the standard English dialect might judge a speaker of a nonstandard English, that comes from a lower socioeconomic status, lacking education or is unintelligent. This negative social judgement impacts English Language Learners because the language spoken in schools are normally referred to as Standard English and often attempts to remove regionalism and accents, both in spoken and written language (Adams, Michael and Ann Curzon, 2009). Although it is important to educate students in their new language standard dialect, teachers should not ignore their students dialects. Educators need to recognize that they show they value their students cultural and ethnic background so that learners do not feel alienated from their new country. Acceptance helps establish student empowerment and confidence to learn the new language and assimilate to the new culture.ÂÂ   However, there are certain situations that teachers should allow non-native English speakers to use their dialects and certain situations when students must be required to use standard English. Teachers must demonstrate when is the right time students should use their own dialects and when they should employ standard American English dialect. There are many ways to incorporate student dialect into the classroom. For example, students can be encouraged to do a research language project on dialect that requires them to interact within two different communities, their own and a community that predominantly uses Standard English. They can participate in a volunteer program that allows them to interact in these communities. As students perform their volunteer duty, they should also be cognizant on listening to how people speak in these communities and write down their observations. They can prepare to do a presentation that describes how individuals pronounce the same words in different ways. They should compare their own dialects with those of standard English. This assignment would allow English language learners to reflect upon their own language skills and improve acquiring the English language and the American standard English dialect. The teacher can ask administration for assistance in organizing these volunteer assignm ents or take the initiative to coordinate one on their own. Another way to incorporate teaching Standard English dialect is to educate students on stylistic registers, which is the different ways we speak depending on the social situation. For example, we speak differently when we are on an interview.ÂÂ   We might ask When shall I expect feedback from our interview, when speaking to a potential employer or your boss, versus When will you call me back? when speaking to a colleague or friend.ÂÂ   Stylistic registers occur daily in students lives. Students speak differently from how they speak to their teachers from how they speak to their peers or to their parents. It is important for English language learners to be able to decipher when to navigate speaking in their own dialects to when it is required of them to speak the standard American English dialect. Having students reflect on their own dialect through and showing them how to navigate through different speech patterns is essential to understanding Standard American English.

Friends with Benefits

Lehmiller, J. , â€Å"Sex Differences in Approaching Friends with Benefits Relationships†, Journal of Sex Research, Vol. 48, Issue 2-3, 2011, pgs 275 – 284. Friends With Benefits â€Å"‘Friends with benefits’ (FWB) relationships consist of friends who are sexually, but not romantically, involved. In other words, such relationships are comprised of persons who engage in sexual activity on occasion, but otherwise have a basic friendship†¦ it is important to recognize that FWB partners do not consider their involvements to be romantic relationships.Rather, FWB relationships are perhaps best regarded as friendships in which the partners involved have casual sex with one another. † (Lehmiller, 275) This passage tells what friends with benefit relationships are but why are they being studied in this instance? This article concludes the information concerning this specific type of odd relationship and how it’s seen in the eyes of the individuals who enter them. It also touches on the threat of sexually transmitted disease, the downfall of these relationships, and what type of people are more likely to enter one and how it changes their views of love. Releted essay –  An Empty Purse Frightens Away FriendsFriends with benefits relationships are being studied with the goal of finding out what motivates people to get into this type of relationship, what defines friends with benefits and how the changes in the relationship effect it. Most of the studies on this subject occur with nonrandom sampling that were advertised around college campuses which poses the implication that only younger generations involve themselves in friend with benefit relationships, which is false. The independent variable are the people themselves.Every person has a different view on this type of relationship and it can be easily skewed by what their friends, family, or peers believe about this type of situation. The dependent variable is the relationship itself. Once the terms are set by the two people in the relationship there is very little space for change, because trust can be questioned. There is no knowing if someone will develop feelings or not , which can ruin the whole point of a friends with benefits relationship. The main find in this article is that the studies on this subject should be cast in a broader net and there really isn’t enough research done on this subject.There should be more circumstances and variables. Most of the studies were taken from people who were recollecting past friends with benefits relationships and not currently in one which is subject to memory distortion and lapses. The studies should show current relationships, one’s including people of all ages, and what happened to the friendship before and afterward. This article touches a little on most subjects in the friends with benefits spectrum, but they could center in on one thing to be more specific in their findings.